Canvas fingerprinting is the new way that websites track their users. Since people started using privacy tools, they needed a better way to do it without being detected or thwarted. Luckily, there are now new tools being developed to combat canvas fingerprinting. And people still have their trusty top VPNs for additional identity protection.
Canvas Fingerprinting
Canvas fingerprinting is a type of website tracking technology. It gathers data on what people share and do online. It collects all this data, including what browsers people use, and sells it to advertisers. One of the popular fingerprinting tools used today is AddThis. Sites that are often used by people are targeted heavily. KU Leuven University in Belgium and Princeton discovered that 5% of the 100,000 most popular websites use canvas fingerprinting tools like AddThis.
Canvass fingerprinting is a lot smarter than cookies and a lot harder to get rid of. This makes it scary for anyone concerned about online privacy. Cookies can be stopped by VPNs, using browser privacy settings and blocker tools. But canvas fingerprinting can’t be turned off by disabling cookies because the data that cookies save is removed from your computer only and not the server.
This smart tracking technology is called canvas fingerprinting because it takes an image of a user like a picture painted on a canvas. Each person’s canvas image is unique, and so can be used to identify individuals. This is a big privacy violation although it is said to be used only to deliver targeted ads. Marketers make a ton of money from collecting user data, so they would do a lot of sneaky things to keep getting data.
The best way to avoid canvas fingerprinting is to use the highest browser privacy options, a VPN, blocker tools, and new browser extensions that are made for detecting canvas fingerprinting.
